In development — join the waitlist

Finally know what's really
in what you buy.

Scan any product. Get the full picture — ingredients, sourcing, brand ethics, and more. In seconds, not hours.

🧴
Vitamin C Face Serum
Brand X · Beauty · $28
C+
🧴 Safety
A
💧 Transparency
C
⚖️ Claims
D
🌿 Sustainability
B
🏅 Certifications
F
⚠️
FTC Warning on File · 2023
Misleading "clean" labeling claims
🥣
Nature's Harvest Granola
CPG · $6.99
D+

How it works

Three steps.
Total confidence.

🔍
1
Search, scan, or snap

Type a product name, scan the barcode, or upload a photo. No account required. No app to download.

🧠
2
We do the research

Good Company aggregates data from FDA, FTC, EWG, Glassdoor, and more — every source you'd never have time to check yourself.

3
You decide what matters

We don't tell you what to buy. We give you what brands won't — and let you shop based on what you actually care about.

13 categories scored

Everything brands know about themselves.
Now available to you.

🧴
Product Safety
Toxicity, allergens & irritants
💧
Ingredient Transparency
Full labeling & honesty
⚖️
Claims Accuracy
Clean, organic & "natural" claims
Consumer Reviews
Aggregated real feedback
💲
Price & Best Deal
Best price across retailers
🏅
Certifications
B Corp, Leaping Bunny & more
👤
Founder Transparency
Identity, mission & history
🧩
Board & Ownership
Investors & brand direction
💼
Employee Ethics
Pay transparency & culture
🌎
Supply Chain
Where & how it's made
🌿
Sustainability
Packaging, emissions & more
🙏
Charitable Impact
% donated & cause partners
🚨
Legal Issues
Lawsuits & FDA/FTC violations

Why we built this

"I spent two hours in a grocery store photographing labels — and still couldn't figure out what I was buying. I shouldn't have needed to do that. Neither should you."

HM
Hannah McGough
Co-Founder · Brand strategist, 10 years in consumer
30k+
New consumer products launched in the US every year
73%
Of shoppers say they distrust brand marketing claims
11min
Average time consumers spend researching a single purchase
0
Neutral tools that surface all of this in one place. Until now.

Why other tools aren't enough

Other apps answer one question.
Good Company answers all of them.

What you want to know Good Company EWG Yuka Think Dirty
Ingredient safety
Founder & ownership
Legal & FTC violations
Supply chain & manufacturing
Employee ethics & pay
Customizable by your values
No app download required

Early access

Be first to know
when we launch.

No spam. One email when Good Company is ready.